In her role as Director of Marketing and IT at Faraci Lange, Rida oversees the firm’s marketing, advertising and public relational activities, along with the office’s technology. Her responsibilities include managing the firm’s website and social media profiles, working with the attorneys to accomplish their individual marketing goals, coordinating promotional activities, as well as handling any IT needs.
Rida graduated from the Rochester Institute of Technology with a Bachelor’s degree in New Media Marketing in 2015. She was an honors student at the Saunders College of Business, where she also pursued a concentration in Arabic and International Business.
She was born in Pakistan and moved to Rochester at the age of four, where she has been residing since. Her personal interests include traveling, learning about other cultures, social media, and taking on leadership positions in the community.
Rida joined Faraci Lange in January 2015. She works closely with the Chief Operating Officer to assist with the business-related operations of the firm for both the Rochester and Buffalo offices.